Facebook and Instagram put your offer in front of people who weren't looking for you yet. We build the offer, the creative, and the tracking that shows what those dollars actually earned.
If you're not sure which side you're on, that's a good thing to sort out on a call rather than with three months of budget.
On Meta, the offer does more work than the targeting. Before we touch audiences, we work on what you're actually putting in front of people and why a stranger would give up their phone number for it.
Static and video ads produced every month, then tested against each other. Meta creative wears out in weeks, so a campaign with no pipeline of new ads has an expiration date on it.
We can produce video for you or work with what your team already shoots.
Pixel and Conversions API set up properly, leads captured with their source attached, and real outcomes sent back to Meta so it optimizes toward customers instead of form fills.
Someone who clicked from a feed arrived with no intent and no context, so the page has to earn the lead from scratch. We design and test the page your ads point at until more of those visits turn into leads.
Meta grades its own homework. It decides what counts as a conversion, how long after an ad someone can convert and still be credited, and how much to fill in with modeling when it can't see the whole path. The result is a dashboard that reports 60 leads in a month your office remembers as 22.
We don't argue with the platform about it. We measure it separately. Leads land in your CRM with the ad and creative that produced them attached. When one becomes a customer, that outcome goes back to Meta through the Conversions API, which makes the targeting smarter, and it shows up on your dashboard as a count that matches what your office actually recorded.
Sometimes this makes our results look worse than the platform says they are. We'd rather show you a smaller number you can act on than a bigger one you can't.
A medical weight loss practice was paying $150 for a lead, which the math barely survived. Rebuilt campaigns across Meta and Google brought that to $45, and the practice could finally see which ads produced patients instead of inquiries.
Read the case study →A nonprofit that teaches entrepreneurship needed more students without burning donor dollars. Meta and YouTube together grew the program from one site to four while the cost per new student went down.
Read the case study →You don't have to hire us on retainer to get value out of us. Two smaller ways to engage:
A fixed-scope teardown of your account: what your creative is actually doing, whether your pixel and Conversions API are reporting the truth, where budget is going to audiences that never convert, and what to change first. You get a written report you can run in-house or hand to us. $950.
Request an audit →For teams running Meta in-house that want an expert on call: creative direction, tracking troubleshooting, a second opinion before restructuring the account. $200/hr, no minimum commitment.
Book time →Some clients start here and later hand us the keys. Some just call when they need us. Both are fine with us, because we'd rather be useful than locked in.
Yes. The account audit and hourly consulting above exist for exactly that. No retainer required, no pressure to upgrade.
No. Catalog feeds, dynamic product ads, and shopping campaigns are their own discipline, and there are agencies who do nothing else and do it well. Our work is lead generation for service businesses, medical practices, and nonprofits. If you sell products online, we'll tell you that on the first call instead of taking the retainer.
Both, plus the rest of Meta's placements, all managed in one account. Where your ads actually show up is a testing question, not a package you pick up front. For most of our clients the answer ends up being both, weighted differently than they expected.
A local business should be prepared to spend at least $2,500 to $3,000 a month on ads to get an acceptable return. Below that, there isn't enough volume to learn from, and the account never gets out of the testing phase. Most of our clients spend $4,000 to $5,000 per market or location.
Either, and often both. We can write and produce static and video ads outright, or direct and edit footage your team already has. What we won't do is run the same three ads for a year, so whichever way we go, there's a schedule for new creative built into the engagement.
Partly. A form someone fills out mid-scroll is a colder lead than someone who searched for you at 11pm with a problem. The fix isn't more targeting, it's a better offer, a landing page that qualifies, and follow-up within minutes rather than days. It also means judging Meta on customers rather than lead count, which is the whole reason we build the tracking the way we do.
Yes, and that's usually the honest starting point. We'll audit the account before you commit to anything: what the creative is doing, whether the tracking is telling the truth, and what we'd change. You own the account either way, so a handoff is clean and nothing gets rebuilt from zero unless it should be.
Leads usually start inside the first couple of weeks. Knowing which of those leads turn into customers takes as long as your sales cycle takes, and that's the number that decides whether the channel stays. We'll give you a straight timeline for your business on the call.
Book a free 30-minute call. We'll give you an honest read on your account, even if you never hire us.
Book a Discovery Call