Services/Google Ads
Google Ads Management

Google Ads that turn searches into customers.

People are searching for what you sell right now. We build campaigns that capture that demand, then show you what every dollar earned in leads, customers, and revenue.

A Google search result for a local pool service, with the same brand running Demand Gen placements across Discover, YouTube and Gmail

Is Google Ads right for you?

A good fit if:

  • People already search for what you sell ("emergency plumber," "med spa near me," "contractor exam prep")
  • A new customer is worth enough to pay for clicks in your market
  • You can handle more calls, leads, or booked jobs than you're getting now
  • You want to know exactly what your spend earned, in dollars

The wrong tool if:

  • Nobody's searching for your product yet because it's too new or too niche (Meta or YouTube fits better)
  • Your customers buy on impulse from a feed, not from a search
  • Click prices in your market would eat your margins
  • Your website can't convert visitors yet (fix that first; we can help there too)
Deliverables

What you actually get.

A campaign built for your business, not a template

Keyword research from your actual sales data, tight ad groups, and ad copy written for your customer.

Air-tight conversion tracking

Calls, forms, and revenue tracked back to the keyword that produced them. This is foundational, and it's the difference between knowing and guessing.

"For years, attribution and post-lead tracking had been a major headache for us. Bullhorn Media figured it out." — Healthcare Client

Landing pages built to convert

Ads only work as hard as the page they land on. We design and test the page your clicks arrive at, so more of them become leads and customers.

Ongoing testing

A portion of every budget goes to experiments: new ad angles, new landing page variants, new audiences. That's how accounts get better instead of stale.

Air-tight tracking

What did your ads actually earn last month?

Most business owners can't answer that with a number. They know what they spent, and they know business is either up or down, but the middle is a black box. The agency report says clicks went up; the bank account says something less clear.

We close that gap with plumbing. Someone clicks your ad and lands on your page, and that click already carries its source. If they call, call tracking records which ad made the phone ring. If they fill out a form, the lead arrives with its history attached. When they become a customer, the revenue ties back to the keyword that started it, and the whole chain shows up on your live dashboard.

01
The click
arrives tagged with its source
02
The landing page
built to convert it
03
The call or form
tracked to the ad that caused it
04
The customer
revenue tied to the keyword
05
Your dashboard
the whole chain, live

None of this is glamorous work. It's also the reason our clients can say what their advertising earned instead of guessing, and it's the first thing we build, before a dollar of your budget gets spent.

Proof

What Google Ads looks like when it works.

$890,942in trackable revenue at 800% ROAS in one fiscal year

A contractor exam prep company came to us with steady demand and no way to know which campaigns drove enrollments. We rebuilt the account, fixed the tracking, and scaled what worked.

Read the case study →
$1,178,035in trackable revenue at 394% ROAS over 36 months

A two-location medical practice wanted growth it could verify. Over three years, Google Ads produced revenue the practice could trace to specific campaigns and keywords.

Read the case study →
01Your account, day oneYou own it. Everything stays with you.
02Live dashboardYou see what we see, any hour.
03Month to monthNo long-term contracts. Ever.
04Measured in revenueNever in impressions or clicks.
As-needed options

Not ready for full management?

You don't have to hire us on retainer to get value out of us. Two smaller ways to engage:

Google Ads Account Audit

A fixed-scope teardown of your account: where spend is leaking, whether your conversion tracking is telling the truth, and what to change, in order of impact. You get a written report you can implement in-house or hand to us, delivered within one week. $950.

Request an audit →

Hourly Google Ads Consulting

For businesses running ads in-house that want an expert on call: strategy questions, troubleshooting, a second opinion before a big change. $200/hr, no minimum commitment.

Book time →

Some clients start here and later hand us the keys. Some just call when they need us. Both are fine with us, because we'd rather be useful than locked in.

Questions we always get

Google Ads FAQ

Can we work with you without a monthly retainer?

Yes. The account audit and hourly consulting above exist for exactly that. No retainer required, no pressure to upgrade.

What budget do I need for Google Ads to work?

A local business should be prepared to spend at least $2,500 to $3,000 a month on ads to get an acceptable return. Below that, there isn’t enough volume to learn from, and the account never gets out of the testing phase.

We already run Google Ads. Can you tell us if it's working?

Yes. We'll audit your account before you commit to anything: where spend is leaking, whether conversions are tracked correctly, and what we'd change. Because you'll own the account either way, taking over is clean; nothing gets rebuilt from zero unless it should be.

How fast will we see results?

Search campaigns usually produce leads within the first few weeks, because the demand already exists. Profitable and stable is a different bar; that typically takes a few months of testing and pruning. We'll give you a straight timeline for your market on the call.

Do you handle Local Services Ads too?

Yes. For local service businesses, LSAs and standard search campaigns work together, and we manage both under the same reporting.

What do you need from us to get started?

Access to your existing account (or a green light to build one you'll own), a way to track what a lead is worth to you, and someone who can answer questions about your customers. We handle the rest.

How much of your Google Ads budget is going to junk searches?

Book a free 30-minute call. We'll give you an honest read on your account, even if you never hire us.

Book a Discovery Call