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Pricing

What we charge, and why we charge it.

We tell our clients to publish their pricing, so it would be strange not to publish ours. Here's what our engagements cost, what moves the number, and what you can buy without a retainer at all.

How we charge

We charge for the work, not a percentage of your spend.

Percentage pricing pays an agency more every time they talk you into spending more. That’s mis-aligned and leads to poor decisions. Our fee is based on how much there is to build, manage, track, and report. Ad spend goes straight to Google or Meta from an account you own, so if your budget doubles but the workload doesn’t, your fee stays the same.

Four things move the number:

01

Campaigns and markets

Ten locations means ten sets of keywords, ads, tracking, and reports. It can't cost what one location costs.

02

Channels

Google plus Meta is two builds, two sets of creative, two reports. Every channel you add is more work.

03

Landing pages

How many we build and manage. Pages we run get tested and improved, and that part never stops.

04

Tracking complexity

Calls and forms into a simple lead sheet is one job. Salesforce reporting, offline conversion uploads, and revenue stitched back to keywords is another.

Pricing Tiers

Tier 1
$1,000–$2,000per month
Typical monthly ad spend: $1,000–$5,000
  • One channel
  • A handful of campaigns in one market
  • Your site, or a landing page we manage
  • Calls and forms tracked into a simple lead system, visible on your dashboard
Tier 2
$2,000–$4,000per month
Typical monthly ad spend: $5,000–$20,000
  • Two channels, or one channel with many campaigns across several markets
  • A set of landing pages we build, test, and manage
  • CRM integration: leads arrive with their source attached
  • Conversion data flowing back to the platforms
Tier 3
From $4,000per month
Typical monthly ad spend: $20,000+
  • Multiple channels, campaign counts that multiply everything
  • A landing page portfolio
  • Enterprise CRM reporting and offline conversion uploads
  • Revenue attribution and custom reporting builds
Most Tier 3 engagements land between $4,000 and $6,000.
✓Live dashboard ✓An ad account you own ✓Month-to-month agreement

Ad spend ranges are context, not the pricing formula. Your fee is determined by workload.

Getting started

One-time setup.

New engagements begin with a one-time setup fee of roughly 1.5× your monthly fee. That covers the front-loaded work: campaign builds, conversion tracking, landing pages, and your dashboard. It's the heaviest lift of the engagement, and we'd rather price it honestly than hide it in a long contract.

Example: a $3,000/mo engagement starts with a $4,500 one-time setup.

YouTube is the exception. Video production is quoted separately and sits on top of setup, because scripting, shooting, and editing an ad is real production work. Depending on the concept, the shoot, and how much original footage the campaign needs, that runs anywhere from $3,000 to $20,000. We quote it once, up front, before you commit to anything.

As-needed options

Don't need full management?

Google Ads Account Audit

$950

A fixed-scope teardown of your account: where spend is leaking, whether your tracking is telling the truth, and what to change, in order of impact. A written report you can implement in-house or hand to us.

Request Google Ads Audit →

Hourly Consulting

$200/hr

An expert on call for teams running ads in-house: strategy, troubleshooting, a second opinion before a big change. No minimum commitment.

Book a Consult →
Questions we always get

Pricing FAQ

Why don't you charge a percentage of ad spend?

Because we'd get paid more for spending your money, and that's the wrong thing to reward. The fee follows the work.

What if I'm between tiers?

Then your price will be between tiers. The tiers describe how complexity scales; they're honest ranges, and we'll quote you a specific number after one call.

Does my fee go up as my account grows?

Only if the workload grows: additional campaigns or markets, a bigger landing page footprint, heavier tracking. Spending more on ads doesn't change your fee by itself.

Is my ad spend included in these numbers?

No. Ad spend goes directly to Google, Meta, or LinkedIn from your own account. Our fee is only for our work.

Is there a contract?

Month to month, every tier, no exceptions. The setup fee is the only upfront commitment.

Want a dialed in quote?

Book a free 30-minute discovery call and we'll give you an exact quote. If we're not the right fit, we'll let you know.

Book a Discovery Call