LinkedIn is the one place you can buy an audience by job title, company, and seniority. It's also the most expensive click in advertising, so our job is to make sure the right people see the ads and click the ads.
If your economics don't make sense for LinkedIn, we'll tell you on the first call and point you at Google or Meta instead.
Job title, seniority, function, company size, industry, and named account lists when you know exactly which companies you want. This is the reason to be on LinkedIn at all, and it's where most of the work goes.
Nobody books a demo from a feed on their lunch break. The offer has to be worth a few minutes and give something back: a benchmark, a template, a short session with someone who knows their world.
We'll set up the Insight Tag and Conversions API properly, push leads into your CRM with the campaign and audience attached, and send closed deals back to LinkedIn so it optimizes toward customers.
LinkedIn's built-in lead forms convert at a much higher rate because they populate automatically. They can also produce leads who barely remember filling out the form.
We run both and judge them based on downstream quality.
A click on Google might run you a few dollars. On LinkedIn it can run ten or more, because you're not buying a click, you're buying access to a specific person at a specific company. That's worth paying for when the targeting is right, and it's brutal when it isn't. There's no room here for a campaign that's roughly aimed.
So we run this channel backwards from the sale. Who has to see it, what would make that person stop, how the form or the page filters out everyone else, and whether the leads that arrive are actually the titles we paid for.
A leadership development company needed to reach senior healthcare executives, an audience nobody reaches with cheap clicks. Careful targeting filled the pipeline with the specific people they wanted to talk to.
Read the case study →You don't have to hire us on retainer to get value. Two smaller ways to engage:
A fixed-scope teardown of your account: whether your targeting is reaching the titles you think it is, what the leads coming through your forms actually look like, where budget is going to audiences that never convert, and what to change first. You get a written report you can run in-house or hand to us. $950.
Request an audit →For teams running LinkedIn in-house that want an expert on call: audience structure, offer and creative feedback, tracking troubleshooting, a second opinion before you spend more. $200/hr, no minimum commitment.
Book time →Yes. The account audit and hourly consulting above exist for exactly that. No retainer required, no pressure to upgrade.
Because you're buying a specific person, not a keyword or an interest. LinkedIn knows where someone works, what they do there, and how senior they are, and it charges accordingly. That's a bad deal when a customer is worth $400 and a very good one when a customer is worth $40,000. The whole question is which of those you are.
Plan on $10,000 a month in ad spend to start. LinkedIn's click prices mean a smaller budget buys too few clicks to learn anything, and because lead volume is lower here than on Google or Meta, it also takes longer to gather enough of them to draw a conclusion.
Yes. If you hand us a list of the companies you want to sell to, we can build campaigns aimed at the right roles inside those companies. It's one of the few genuinely good reasons to accept LinkedIn's click prices, and it works best when your sales team already knows the names.
We test both, because they fail in opposite directions. Native forms fill themselves in from someone's profile, so they convert far better and produce leads who put in almost no effort. A landing page asks more and returns fewer, better leads. Which one wins depends on your sales team's capacity to work volume, and we'd rather find that out with data than pick one on principle.
Yes, and this is a channel where an outside read pays for itself. We'll audit the account before you commit to anything: whether the audience is who you think it is, what the leads look like once you check the titles, and where the spend is going. You own the account either way, so a handoff is clean.
Leads inside a few weeks. Knowing whether those leads become customers takes as long as your sales cycle, which on LinkedIn is usually months rather than days. Because volume is low, it also takes longer to gather enough of them to draw a conclusion. We'll be straight with you about when the numbers start meaning something.
Book a free 30-minute call. We'll give you an honest read on whether your economics work on LinkedIn, even if you never hire us.
Book a Discovery Call