Aaron’s Leak Detection is an established pool leak detection company in Orlando. They were hungry to grow with Google Ads, but the agency running their account didn’t understand paid advertising.
Money was going out the door every month. Whether any of it came back was anyone’s guess. They called us looking for a better way.
The previous strategy relied entirely on “set it and forget it” Smart Campaigns. No reliable phone tracking, no CRM integration, no way to know whether clicks were turning into leads, much less paying customers. They were hoping and praying the ads were working.
Our plan: a conversion-focused landing page, full CRM integration, and an account structure that gave us actual control. Every lead tagged, logged, and followed through the sales process.
Instead of sending expensive clicks to a generic website, we built a custom landing page using conversion rate optimization best practices. Combined with tight keyword and ad management, it produced an 18.4% conversion rate.
The Smart Campaigns went away, replaced by a deliberate structure with real keyword control, real ad testing, and real visibility into what each dollar was doing.
An 18.4% landing page conversion rate is nice. Knowing which keywords produced the 195 customers behind it is what let us scale.
Automation linked the landing page, the phone tracking system, their CRM, and a shared Google Sheet into one live feed of every incoming lead and every closed job. The client was never out of the loop on lead or sales activity.
New customers also flowed back to Google as offline conversions, building a profile of which leads buy and which don’t.
Every lead was tagged at the click, tracked through the phone system, logged in the CRM, and mirrored to a shared sheet both sides watched. From 358 leads to 195 customers to $97,590, nothing happened that the client couldn’t see.
And because closed customers flowed back to Google as offline conversions, the account kept learning which searches produce buyers, not just clicks.
They gave us a great return on investment, answered every question, and once we were up and running their dashboard was very transparent and helpful.Jason Scarborough, owner, Aaron’s Leak Detection
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