5 Essential Elements Every Customer Testimonial Video Needs

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One of the most widely-used genres of video for business is the customer testimonial video. They can be powerful tools in the marketer’s toolbox because they offer a forum for other people to talk about your business. This gives you that all-important persuasive advantage known as social proof. The idea of social proof comes from Robert Cialdini’s book “Influence”. Social Proof states that people are more likely to believe something is true if they perceive…

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The Power of Story

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The Summer 2012 Olympics have been over for 4 months now. At this point, I can’t immediately recall which individual won the most medals (I think it was Michael Phelps again?) or which country won the most medals. But what I do recall is the barrage of Olympic-themed commercials.

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