BlogThoughts on video, marketing, and new media

Using Video in Your Sales Process

By | Marketing | No Comments

In the pre-internet days, sales and marketing was very simple and linear. The marketing department would do advertising, which made prospects aware of the company’s product or service. The prospect would then call the company to learn more, and then the salesperson would go about educating the prospect on the product or service. All of the knowledge in the relationship was with the salesperson. The salesperson had power. The internet has changed that forever. Consumers…

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Why your website needs a “Video FAQ” section

By | Marketing | One Comment

The following is an guest contribution from Darrin Fitzgerald of ARTIE MEDIA. Here I come running into your office, absolutely hysterical. “Everybody’s using video!!! You better start filming something immediately! Get out your phone! Post it on facebook! Tell your mother to LIKE it! Share it with the Garden Club! For goodness sake do something ! It doesn’t matter that you’re in the ball bearing business!!!” Now picture me running down the hall screaming with my…

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What Kind of Video Should You Produce For YouTube? (YouTube Tip #4)

By | Marketing | 2 Comments

This post is part of a series of posts on how to get the most out YouTube as a hosting/sharing platform. Note: Youtube may not be the best place to host your content. For more information on which hosting provider to use, read this post. Whenever someone asks me that question, my immediate instinct is to give them a high-five. Why? Because so few people actually ask it. And it’s probably the most important question you…

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4K Video: Fad or The Future?

By | Industry news | 3 Comments

The video industry is changing. This isn’t a new thing. It’s always been this way. Early 20th century pioneers brought us the Cathode Ray Tube, the first piece of technology for transporting live images remotely. Not long after that all the radio broadcasters became TV broadcasters too. The 50’s brought color TV to our homes for the first time. Since then we’ve seen television sets grow to become the centerpiece of the American living room….

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YouTube Captions: Underused but Powerful (YouTube Tips #3)

By | Marketing | One Comment

This short post is part of a series of posts on how to get the most out YouTube as a hosting/sharing platform. Note: Youtube may not be the best place to host your content. For more information on which hosting provider to use, read this post. YouTube has come a long way since it’s birth in 2006. What first started out as a simple video hosting service that only displayed postage stamp-sized video has transformed into…

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