It’s easy to get stuck in a rut when it comes to audience targeting on Facebook once you get past all the “obvious” interest and demographic settings. In this video,…
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Facebook has thousands of different targeting options you can use to find audiences for your advertising. Those vary wildly depending on what industry/niche you’re in. In this video, I outline…
Persuasion is more of a science than an art. In this video, I break down the basic prinicples of persuasion popularized by Robert Cialdini and how you can apply those…
Video is the new king of Facebook content. Ever since the company rolled out the feature in 2013, Facebook video has been on a relentless quest to take over the...
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Facebook hit a huge milestone recently - 2 billion monthly users. That's over 1/4 of the population of planet earth, logging in to Facebook every month. Your customers are on Facebook...
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