Bullhorn Media White Labeled Services – Meta Ads
(looking for White Label pricing for Google Search ads? Click here)
Last Update – December 2024
Pricing for Meta Ads vs Search Ads is the same on a per-month basis but has a higher setup fees due to the need to create images and graphics for the ads themselves.
Bullhorn Media offers white labeled Meta Ads management for the following reduced rates. These are designed to allow full service agencies to mark up services and charge the end client 20-25% of media as a management fee while not having to worry about any of the service delivery and focus on client management.
The definition of “media” is “planned media”, not actual media spent.
| Monthly Media | Management Fee | Monthly Call (optional) |
| $0 – $5,000 | $850 or 15% of media, whichever is higher | $150 |
| $5,001 – $10,000 | 15% of media | $150 |
| $10,001 – $15,000 | 15% of media | $150 |
| $15,001 – $25,000 | 13% of media | included |
| $25,001 – $50,000 | 12% of media | included |
| $50,001 – $100,000 | 11% of media | included |
| + $100,000 | 10% of media | included |
Most campaigns will also carry a one-time cost for the initial build. Exceptions are made for campaigns that have a 6 month commitment or longer. Below are one-time build charges.
| Monthly Media | One-Time Build Charge | Discount for 6-Month Commitment |
| $0 – $5,000 | $1,925 | 50% |
| $5,001 – $10,000 | $1,925 | 50% |
| $10,001 – $15,000 | $2,200 | 100% |
| $15,001 – $25,000 | $2,750 | 100% |
| $25,001 – $50,000 | $3,025 | 100% |
| $50,001 – $100,000 | no charge | 100% |
What’s Included in Setup:
- Onboarding documents and kickoff call
- Live custom dashboard setup (example)
- Ad account creation and targeting setup
- 3-5 custom ad images created
- Website conversion tracking set up (form fills, phone calls, etc..), or Facebook Lead Form setup
- CRM integration via Zapier, if needed
- Hidden form field tracking (so you know which leads came from Google Ads vs organic/direct)
- Auto-populating leads sheet
What’s Included in Management:
- Weekly optimizations
- Monthly reporting via Loom video
- Dedicated US-based account manager
- Email support
- Guaranteed 24-hour response time
- Dashboard maintenance and updates
- Ad copy testing
- Ongoing ad refreshes
- Landing page copy and conversion rate consultation (on client-owned website)
- Landing page copy and conversion rate optimization (on Bullhorn-owned page)
What’s Not Included:
- Landing page design or development on client’s website
- On-site multi-variant testing on client’s website
- Direct client management (for this reason we won’t be able to communicate directly with your client with a branded email address. We will also not be able to attend client calls. All client management is the responsibility of the primary agency)
Landing Page Creation:
At the onset of a campaign we can create a conversion-focused dedicated landing page for Meta Ads campaigns for $1,250 – $1,750, priced per page depending on the complexity and length needed..
The following criteria will be in place for landing pages:
- Landing pages must be built on Bullhorn’s HighLevel or UnBounce account. We are unable to build custom pages on a client-owned WordPress, Wix, or other similar site.
- The pricing above covers built-in forms. Any third part forms (Gravity Forms, TypeForm) that require a subscription will need to be paid by the client
- The landing page won’t be transferrable when the client cancels. If the page is hosted on UnBounce we can export the UnBounce file.