Fundraising Case Study
Client: Show Hope
Brief: Create a donor recruitment video to show at Steven Curtis Chapman concerts that tells the story and mission of Show Hope through one child and encourages people to become monthly sponsors
Application: We used previously captured footage from Show Hope’s Special Care Center along with footage filmed by our team to create a mini-documentary on Jaelynn, a child who was adopted through a Show Hope grant.
Return on Investment: The video was used on the Steven Curtis Chapman 2013 fall tour as a direct sponsor recruitment tool. As of December 2013, the organization gained 1200 new sponsors, with a dollar value of at least $35/month per sponsor.
Total new giving after one year: $504,000
“We love working with Bullhorn Media. They do an excellent job capturing the heart and story we want to communicate, and regularly deliver compelling videos in a timely manner with a very high level of professionalism.”
Nick Lyndon, Director of Communications – Show Hope
“Chris created a series of short videos of a few of the neighbors we serve which we featured at our annual benefit dinner and our #GivingTuesday fundraising campaign. The entire process from beginning to end was a true pleasure. Our goal was for all of our supporters (and potential supporters) to see the impact they have through giving to GraceWorks. These videos achieved that and more. If sharing your story is essential to having your supporters understand your mission, I highly recommend you contact Chris for your next project.
Jeff Fuqua, Communications Manager – Graceworks Ministries
More Examples of Non-Profit Video
“We rely heavily on video to bring our work to life for people in the U.S. Bullhorn has become our go-to partner for editing video for our website, donor events, and public presentations. We have come to expect a quick, affordable, high-quality product.“
James Nardella, Executive Director – Lwala Community Alliance
“We hired Bullhorn to produce two videos for our annual fundraising event. The response from our event attendees was overwhelmingly positive. Chris and his team did a phenomenal job of telling our organization’s story and turning the project around under a very tight deadline. It was a great experience and we hope to work with them again in the future.”
Lily Wojcik, Events Manager – Progress Incorporated