Fundraising Case Study
Client: Show Hope
Brief: Create a donor recruitment video to show at Steven Curtis Chapman concerts that tells the story and mission of Show Hope through one child and encourages people to become monthly sponsors
Application: We used previously captured footage from Show Hope’s Special Care Center along with footage filmed by our team to create a mini-documentary on Jaelynn, a child who was adopted through a Show Hope grant.
Return on Investment: The video was used on the Steven Curtis Chapman 2013 fall tour as a direct sponsor recruitment tool. As of December 2013, the organization gained 1200 new sponsors, with a dollar value of at least $35/month per sponsor.
Total new giving after one year: $504,000
“We love working with Bullhorn Media. They do an excellent job capturing the heart and story we want to communicate, and regularly deliver compelling videos in a timely manner with a very high level of professionalism.”
Nick Lyndon, Director of Communications – Show Hope
“We rely heavily on video to bring our work to life for people in the U.S. Bullhorn has become our go-to partner for editing video for our website, donor events, and public presentations. We have come to expect a quick, affordable, high-quality product.“
James Nardella, Executive Director – Lwala Community Alliance
“We hired Bullhorn to produce two videos for our annual fundraising event. The response from our event attendees was overwhelmingly positive. Chris and his team did a phenomenal job of telling our organization’s story and turning the project around under a very tight deadline. It was a great experience and we hope to work with them again in the future.”
Lily Wojcik, Events Manager – Progress Incorporated