Category

Marketing

5 Essential Elements Every Customer Testimonial Video Needs

By | Marketing, Story | No Comments

One of the most widely-used genres of video for business is the customer testimonial video. They can be powerful tools in the marketer’s toolbox because they offer a forum for other people to talk about your business. This gives you that all-important persuasive advantage known as social proof. The idea of social proof comes from Robert Cialdini’s book “Influence”. Social Proof states that people are more likely to believe something is true if they perceive…

Read More

How a Facebook Video Goes Viral

By | Marketing | No Comments

We got a chance to produce a viral video recently. We were on site to surprise a family that was being awarded an adoption aid grant for client Show Hope. Here’s the finished piece: It was an absolute blast to be there for a very special moment with this family. To boot, the video far exceeded our expectations. The video was shared on YouTube and Facebook. Show Hope’s audience engages far more on Facebook than…

Read More

Video Marketing for Real Estate Agents – An Interview with Flint Adam

By | Marketing | No Comments

I love seeing other industries using video in new and different ways. That’s why I’m happy to bring you this interview with Flint Adam. Flint and I go back a bit. Years ago we both worked at WZTV, a local Nashville TV station. Flint was a reporter/meteorologist and I was a video editor. Flint left the world of TV news to become a licensed Realtor. Since then, he’s been using video as a powerful marketing…

Read More

Using Video in Your Sales Process

By | Marketing | No Comments

In the pre-internet days, sales and marketing was very simple and linear. The marketing department would do advertising, which made prospects aware of the company’s product or service. The prospect would then call the company to learn more, and then the salesperson would go about educating the prospect on the product or service. All of the knowledge in the relationship was with the salesperson. The salesperson had power. The internet has changed that forever. Consumers…

Read More

Why your website needs a “Video FAQ” section

By | Marketing | One Comment

The following is an guest contribution from Darrin Fitzgerald of ARTIE MEDIA. Here I come running into your office, absolutely hysterical. “Everybody’s using video!!! You better start filming something immediately! Get out your phone! Post it on facebook! Tell your mother to LIKE it! Share it with the Garden Club! For goodness sake do something ! It doesn’t matter that you’re in the ball bearing business!!!” Now picture me running down the hall screaming with my…

Read More