BlogThoughts on video, marketing, and new media

How Much Does Professional Video Production Cost?

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So I’m the office a few weeks ago and the phone rings. I answer. It’s a sales inquiry. The conversation goes something like this: Me: Bullhorn Media, this is Chris speaking. Potential Customer: Hello, my company is looking to start doing video. We’d like to start out with a 2-minute clip to go on YouTube. How much do you charge for that? Me: Okay, based on what you told me that could be anywhere from…

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5 Essential Elements Every Customer Testimonial Video Needs

By | Marketing, Story | No Comments

One of the most widely-used genres of video for business is the customer testimonial video. They can be powerful tools in the marketer’s toolbox because they offer a forum for other people to talk about your business. This gives you that all-important persuasive advantage known as social proof. The idea of social proof comes from Robert Cialdini’s book “Influence”. Social Proof states that people are more likely to believe something is true if they perceive…

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Announcing Reparteé, our new web series!

By | Repartee | No Comments

We’re please to announce Repartee, our brand new web series! We’ve partnered with digital marketing agency Epps Interactive and marketing consultant and coach Bill Seaver to bring you Reparteé, a web series devoted to understanding the lives and experiences of business leaders and entrepreneurs. Each episode, Bill and two guests will have dinner together and have an in-depth discussion on a business-focused topic. The conversation will be casual and intimate and we’ll be there rolling…

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How a Facebook Video Goes Viral

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We got a chance to produce a viral video recently. We were on site to surprise a family that was being awarded an adoption aid grant for client Show Hope. Here’s the finished piece: It was an absolute blast to be there for a very special moment with this family. To boot, the video far exceeded our expectations. The video was shared on YouTube and Facebook. Show Hope’s audience engages far more on Facebook than…

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Video Marketing for Real Estate Agents – An Interview with Flint Adam

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I love seeing other industries using video in new and different ways. That’s why I’m happy to bring you this interview with Flint Adam. Flint and I go back a bit. Years ago we both worked at WZTV, a local Nashville TV station. Flint was a reporter/meteorologist and I was a video editor. Flint left the world of TV news to become a licensed Realtor. Since then, he’s been using video as a powerful marketing…

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